Our Mission
The relentless pursuit of the finest, freshest Canadian Craft medicine.
Our commitment to freshness and small-batch craft, delivers an exceptional wellness experience. Our portfolio of brands are carefully crafted to meet diverse patient needs on a global scale.
Our Approach
Every step of our process is intentionally designed to ensure we deliver patients the finest, freshest Canadian craft cannabis.
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We partner exclusively with Canadian master growers who have honed their craft cultivation skills over two decades of medical access in Canada.
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We commission a variety of exotic genetics with unique terpenes and minor cannabinoid profiles, leveraging our grower’s diverse genetic libraries.
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Post-harvest starts with full-plant hang-dry for 10-14 days before being hand-trimmed and cold-cured for 4-6 weeks.
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Each batch undergoes a detailed, patient-centred "4 Moments Of Truth" quality evaluation by our expert panel. Only the highest scoring batches make it into our brands.
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We exclusively buy small-batches, hand-package in glass, and are striving to distribute to pharmacies within 28-days from end of cure.
4 Moments of Truth
1. Chemical & Strain Profile
We verify, through testing, the chemical profile to indicate potential therapeutic effects compared to our current portfolio offerings.
3. Jar Appeal
We evaluate the physical attributes, including aroma intensity, moisture and resin content, colour, trim, size and texture.
4. Inhalation
We gauge the flavour profile and intensity, along with smoothness and purity of the inhale.
4. Efficacy
Finally, the efficacy is compared to the potential therapeutic effects, along with their strength and duration.
